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11 Lessons for Local Business Content Marketing

In Small Business by Chris Risse1 Comment

Local business content marketing can be defined as the process of identifying what your local audience needs to know, informing them, and converting on their reaction. But to put it plainly, content is created to be consumed. The content with the consumer in mind is more easily fed. Consumers love to feed. 1. For content to be consumed, it needs …

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Local Business Optimization – 10 Tips for Search Marketing (Updated)

In Small Business by Chris Risse0 Comments

Being a local small business has some benefits. Often the local small business is restricted in its location and size to compete with global competitors for top spots on product based search results. However, search engines have quickly adjusted for local search, which means your business is now competing with your local competitors for the top spots for search engine …

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Achieve Authority with a Small Business Web Presence

In Small Business by Chris Risse0 Comments

When I sit down with small business owners, the number one thing that they find surprising is how much is involved with doing business online. The expectation is that a website is simply ‘enough’ to get business moving from the internet to the retail store. While this would be a great notion, it is not the case. Soon after relating …