4 Simple MailChimp Templates For Getting Customer Reviews

4 Simple MailChimp Templates For Getting Customer Reviews

November 13, 2023
 - 
Chris Risse
 : 
Estimated Reading Time : 16 minutes
MailChimp Account Required
A MailChimp account is required to access and use the templates provided in the content below. Before you continue, you may create a free MailChimp account to begin using the customer review MailChimp templates.

Need a starting point for sending emails to gain customer reviews via MailChimp? Look no further! I have created Mailchimp templates for getting customer reviews and shared them with you! When using these customer review email templates, keep them simple in design and functionality to maximize their effectiveness for as many customers as possible and minimize the technical requirements to manage them.

From MailChimp's Knowledge Base

How To Use MailChimp Templates For Getting Customer Reviews

Are you a coder? We've also prepared HTML versions of these templates on GitHub for further customization and import into your MailChimp account.

MailChimp CRS Template 1 - Simple Button

MailChimp Customer Review Template 1 - Simple Button

This email template for MailChimp is the most basic method for sending a direct link to your customers for getting feedback and customer reviews. Simply update the button link URL with your preferred link. You may also replace the button text with a variety of Call To Action commands:

  • Share Your Experience
  • Tell Us What You Think
  • Give Us Your Feedback
  • Send Your Review

In addition, as a MailChimp template, you may customize the design and layout of the email as you see fit. Do your best to make the design your own and match your small business identity and brand.

To take the simple button to the next step, you can link the button to a customer satisfaction survey, which can help you gain additional insight into your customer's experience and determine the intent of the feedback. For a simpler setup with conditions, I recommend a customer review funnel to create simple feedback surveys to link in your MailChimp Customer Review Email Template.

Use MailChimp Customer Review Template 1 - Simple Button
MailChimp CRS Template 2 - Star Rating

MailChimp Customer Review Template 2 - Star Rating

Going beyond the basic method of using a direct link, you can use the star rating function within your MailChimp emails. This customer review MailChimp template has the 5-star rating setup that you need. However, in order to successfully use this email template, you will be required to replace the 5 URLs for the star ratings with links to your customer review funnel. You will need to be comfortable editing HTML for it to work correctly.

The great thing about a 5 star rating review email template is that each of the URLs for the 5 stars can be customized as you see fit. Here are a few examples:

  • 1 - 4 Stars go to a feedback form, 5 Stars goes to a review link
  • 1 - 3 Stars go to a feedback form, 4 - 5 Stars go to a review link
  • 1 Star goes to a feedback form, 2 - 5 Stars goes to a customer survey
  • 1 - 4 Stars go to a customer survey, 5 Stars goes to a review link

In addition, as a MailChimp template, you may customize the design and layout of the email as you see fit. Do your best to make the design your own and match your small business identity and brand.

Use MailChimp Customer Review Template 2 - Star Rating
MailChimp Customer Review Template 3 - Thumbs Up, Thumbs Down

MailChimp Customer Review Template 3 - Thumbs Up, Thumbs Down

Taking a step back from a 5-star rating review setup, a simpler solution that allows the customer to share their feedback as either positive or negative is a thumbs up, thumbs down review setup using this customer review MailChimp template. This way, your customer has a simple choice to make and can move along quickly.

Using a thumbs up, thumbs down review setup is much easier to manage compared to the previous option, but is still highly customizable for your chosen customer review funnel setup. Here are a few examples:

Thumbs Up Link Options

  • Thumbs up links to Google Business Profile review link
  • Thumbs up links to Facebook Business Page review link
  • Thumbs up links to customer feedback survey

Thumbs Down Link Options

  • Thumbs down links to a customer feedback survey
  • Thumbs down links to a contact page on your website
  • Thumbs down links to a creating a reply email to you

In addition, as a MailChimp template, you may customize the design and layout of the email as you see fit. Do your best to make the design your own and match your small business identity and brand.

Use MailChimp Customer Review Template 3 - Thumbs Up, Thumbs Down
MailChimp Customer Review Template 4 - Facial Expression

MailChimp Customer Review Template 4 - Facial Expression

Just like the 5-star review rating setup, using the facial expression rating customer review template allows for complexity in your customer's feedback response. Many customers find the facial expression rating setup to be more relatable, as it allows them an easy way to define the emotions they feel from their experience with your products and services.

In order to successfully use this customer review MailChimp template, you will be required to replace the 5 URLs for the facial expressions with links to your customer review funnel. You will need to be comfortable editing HTML for it to work correctly.

Example Setup Of The Template

  • Angry, Unhappy, and Content can link to a customer feedback survey
  • Happy and Delighted can link directly to a Goolgle Business Profile review link

In addition, as a MailChimp template, you may customize the design and layout of the email as you see fit. Do your best to make the design your own and match your small business identity and brand.

Use MailChimp Customer Review Template 4 - Facial Expression

Need A Customer Review Funnel?

Now that you have a customer review MailChimp template, you can extend your customer review funnel by including a feedback survey to get additional insight into your customer's experience. You can also use the feedback survey to determine the reviewer's intent and direct them to a specific outcome. To do this, I recommend using OpinionStage, which is a great and simple tool for creating custom feedback surveys for your customers.

OpinionStage - Feedback Survey & Customer Review Funnel

About The Author

Chris Risse
Chris Risse
Chris is the owner of Mediaryte, a digital commerce company working with local small businesses. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also is a competitive fat bike racer and has a fantastic sixth sense for detecting well hidden candy and treats.