When a prospect begins their quest for insight and solution, this creates an opportunity for your business to generate a lead. Organic search has become the traditional method for organic growth for small business on the Internet.

Through discovery, your small business targets searches where new prospects will commonly begin their quest and continue to be visible in searches as their intent transitions from insight to solution.

Not all search traffic is for discovery. In fact, most of the search traffic leading to your web presence comes from due diligence search.

Due diligence is the activity your prospects take when wanting to know more about your business, services, reputation, and credibility. Smart prospects will perform a due diligence search before taking any further action.