11 Essential Tips For Maximizing Your Alignable Profile Visibility

11 Essential Tips For Maximizing Your Alignable Profile Visibility

December 13, 2023
Chris Risse
Estimated Reading Time : 13 minutes
Want to boost your business's visibility and generate valuable referrals on Alignable? - the leading platform for small business networking and collaboration. By optimizing your Alignable profile for your small business, you can attract attention from potential connections and customers, ultimately driving more referrals your way.
This guide will walk you through the process of setting up and optimizing your Alignable profile for a huge impact, plus some additional pointers to get more eyes on you.
Before we go futher, feel free to make a new connection with Mediaryte on Alignable!
If you are new to Alignable, make sure to read my original article,
Why Your Small Business Needs A Great Alignable Profile

Alignable profile for small business

Communicate clearly with your Alignable Profile

When setting up your Alignable profile, it's essential to create a compelling business profile that effectively communicates what your business does. Include clear and concise information about your industry, location, and a brief description of your products or services.
Example: If you own a bakery, you could mention that you specialize in artisanal pastries and custom cakes. By providing this information, potential connections and customers can quickly understand what you offer and determine if it matches with their needs.

Choose an eye-catching profile picture

Your profile picture plays a crucial role in making a positive first impression. Choose a high-quality, professional-looking image that represents your small business well. If you are the face of your company, a clear headshot of yourself can help create a personal connection, which can also be used as your user avatar. Alternatively, you can use your company logo to maintain a consistent brand image.
Alignable profile  - profile and banner graphics
Avoid using blurry or unprofessional images, as they can undermine your credibility and professionalism. For bonus points, you can use "In Action" photos for your Alignable profile banner image. This will help profile viewers understand your profession, products, and services immediately. First impressions mean everything!

Standout with a catchy position title

Your position title below your name is the first thing people will see when they see your Alignable profile while surfing the site, so it's important to make it attention-grabbing and descriptive. A catchy headline can pique interest and set you apart from the competition.
Example: Instead of simply stating "Real Estate Agent," you could write something like "Top-Rated Real Estate Agent Delivering Exceptional Results and Personalized Service." This provides a quick idea of your unique values and encourages potential connections and customers to look deeper into your profile.
Alignable profile  - position title
If you want to go a step further, try incorporating a personal interest or hobby, such as a sport or activity. This can compel other users to connect with you if they share the same interests or hobbies.

Create an About Us section worth reading

The About Us section of your Alignable profile is an opportunity to engage readers and highlight what makes your business special. Use this section to share compelling information about your unique selling points, what sets your products or services apart from others in the industry, and what a customer or client should expect to experience when working with you.
Example: If you offer digital marketing services, you could mention how your data-driven approach and customized strategies have helped businesses achieve substantial growth. Keep the content concise, but compelling, to maintain readers' interest and encourage them to explore more.
Alignable profile  - generate elevator pitch
Alignable now provides a simple AI chat feature to help you generate an elevator pitch, which can be used in your About Us section.

Tag your expertise and experience

Alignable allows you to highlight your expertise by adding relevant tags and listing your professional experience. Choose tags that accurately represent your industry and the specific services you provide. This helps referral partners and connections find you more easily when they search for professionals in your field.
Alignable profile  - industry tags
When listing your experience, highlight any notable achievements, certifications, or partnerships that showcase your expertise and build trust with prospects.
Example: If you are a graphic designer, mentioning that you have worked with renowned brands or have won design awards can enhance your credibility.

Give and receive recommendations

Alignable's recommendations feature is a powerful tool for building trust and credibility with potential partners and customers. Encourage satisfied customers and partners to leave positive reviews and recommendations on your profile, such as adding a link to your Alignable profile as an option in your customer review funnel. These recommendations act as social proof and can greatly influence someone's decision to connect with you.
Example: If you own a coffee shop, receiving recommendations praising your outstanding service, delicious food, and inviting atmosphere can compel others to try your establishment. Once you receive 5 recommendations, your Alignable profile earns the Highly Recommended rating, which you can show off on your website or on social media. To help encourage recommendations, try recommending other Alignable users' profiles. Give and you shall receive!

Connect and engage with other users

Networking is a fundamental aspect of small business, as well as Alignable's community. Take the initiative to connect with other businesses in your community, industry, and interest groups and actively engage with their posted content. Participating in group discussions, offering valuable insights, and contributing to the community helps establish your presence and reputation as a knowledgeable professional.
Alignable profile  - networking groups
Example: If you are a marketing consultant, you could engage with posts related to marketing strategies, share your expertise, and offer helpful tips to others by commenting on posts. Through these interactions, you can build strong connections and relationships, increasing the likelihood of receiving referrals.

Share relevant and valuable content

Regularly sharing relevant and valuable content on Alignable's platform positions you as a knowledgeable resource in your field. This could include industry insights, tips and tricks, or updates about your business. Avoid post spamming or over sharing external links to keep your contributions high quality and sought after.
Example: If you are a financial advisor, you could post short articles about investment strategies or changes in tax laws to start a discussion. You can then respond to comments by answer questions or providing additional insight. By consistently providing value, you cultivate a reputation as someone who is reliable and well-informed, making others more likely to refer to you when the need arises.

Actively seek out referrals

Don't solely rely on organic referrals to happen; take a proactive approach in seeking them out. Reach out to your existing network and politely request referrals. You can explain the specific type of clients or partnerships you are looking for and ask if they know anyone who may be interested. Offering incentives or rewards for successful referrals can further motivate others to promote your business.
In addition, consider reciprocating referrals by referring others to businesses you trust. This strengthens your network, fosters goodwill, and encourages reciprocal referrals in the long run.
Alignable profile  - ideal customer and referral partner
Use your Ideal Customer and Referral Partner tags to help other users identify you as someone they can work with. Likewise, seek out other users who show up as "Potential Referral Partner" or "Potential Customer" as these users have selected tags that match your own selection.
Alignable's community posting and chat features make communicating referrals a breeze. You can start new conversations with any of your connections. Make sure to ask your connections about what types of referrals they like to receive to avoid referring the wrong type of opportunity.

Monitor and update your Alignable Profile

Monitor the performance of your Alignable profile by paying attention to engagement metrics such as views, connections, and recommendations through My Insights. This feature is available to all Alignable profiles, which will show the 3 latest interactions with your profile, however the Premium Alignable profile upgrade will unlock additional insights into interactions and allow you to tap into a broader audience. Identify areas for improvement by analyzing this data.
Example: If your profile views are low, you could experiment with updating your headline or sharing more valuable content to increase visibility. Optimization is an ongoing process, so be open to feedback and willing to make adjustments to your profile to maximize its effectiveness in generating attention and referrals.
To truly accelerate your Alignable profile views, take advantage of the Premium benefits, actively post valuable and relevant content, and like and comment on others' posts. I also recommend removing any old, stale posts of your own, updating the content, and republishing them as new posts to introduce your content to new connections.

Share your Alignable profile

It may come as no surprise that linking to your Alignable profile can help generate activity and engagement. If you have a website, you can prominently share your Alignable profile by embedding your Highly Recommended badge. You can also include a link to your Alignable profile with other links to social media profiles. On social media, you can share the Alignable profile link with customers or in focus groups.

By following these steps and optimizing your Alignable profile effectively, you can capture attention, build trustworthy relationships, and generate valuable referrals for your business. Keep in mind that this is only a guide and your experiences may differ. The Alignable profile features and strategies I have provided may change over time.

About The Author

Chris Risse
Chris Risse
Chris is the owner of Mediaryte, a digital commerce company working with local small businesses. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also is a competitive fat bike racer and has a fantastic sixth sense for detecting well hidden candy and treats.