Get Google reviewsGoogle has shared the best practices for getting customer reviews for your Google Business profile.
Tips for getting more online reviewsThis is a short article from Google on some easy ways to get reviews for your Business Profile on Google.
What is a Customer Review Funnel?
How to create a Customer Review Funnel?
Set clear goals
Define the purpose of your review funnel, whether it's to increase visibility, build credibility, or improve customer satisfaction.
Optimize your business profiles
Ensure your business information, including your website, social media profiles, and business profiles for reviews, are up to date and consistent across your small business web presence. Make it easy for customers to find and access your business profile review forms.
Establish a dedicated landing page
Create a landing page where customers can start the process, either on your website or using a customer review funnel tool. From here, your customers can be guided to leave feedback, provide testimonials, or share reviews on your chosen business profiles. Include clear instructions and direct links to review forms.
Request feedback and reviews
Once the landing page is published, you may begin proactively asking your customers for feedback and reviews. You can do this in many ways, such as sending 'ask for review' emails, posting on social media, using in-store signage, or through interactions with your customer service team members.
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Great looking landing pages that are easy to manage and grow your customer reviews.
Follow-up with reminders
Send gentle reminders to customers who haven't left a review yet. Be careful not to be pushy or spammy, but a polite and friendly reminder can help nudge them to share their experience.
Promote positive reviews
Share positive reviews on your website, social media platforms, or in marketing materials to showcase the positive experiences of your customers. This can encourage others to leave reviews as well.
Monitor and respond to reviews
Regularly monitor the reviews left on various platforms and promptly respond to all customer positive and negative customer reviews. Show appreciation for positive reviews and address any concerns or issues raised in negative reviews.
Analyze and track results
Use analytics tools or platforms to track the performance of your review funnel. Monitor metrics like the number of reviews generated, average ratings, sentiment analysis, and customer satisfaction levels.
Make improvements as you go
Regularly update and optimize your review funnel based on feedback and results. Experiment with different call-to-action buttons, review request timing, or incentives to find what works best for your small business.
Customer Review Funnel Process
Stage 1: Post-Purchase
Stage 2: Review Collection
Stage 3: Review Sharing
Stage 4: Monitoring and Responding
Stage 5: Customer Engagement
Example Customer Review Funnel Setups
Example 1: Basic Customer Review Funnel
- All customers are asked to leave a review via email after purchase.
- The email contains a link to the Leave A Review page on your website.
- The Leave A Review page has a thank you message with a request for feedback, and a single button that links to your Google Business profile review link.
Example 2: Restaurant Customer Review Funnel
- All customers receive a text message 5 minutes after their meal has been paid.
- The text message contains a link to the Leave A Review page on your website.
- The Leave A Review page has a thank you message with a request for feedback, and two buttons that link to your Yelp profile review link and your TripAdvisor profile review link.
- Also on the Leave A Review page, is a feedback form for customers to share issues they may have experienced while dining.
Example 3: Retail Shop Customer Review Funnel
- All customers are handed a Share Your Experience card at checkout that has a QR code and .review domain, which links to a customer feedback survey.
- The customer feedback survey starts with a question about the shopping experience, allowing the customer to choose a thumbs up or thumbs down response.
- If the customer chooses thumbs up, the survey's next step asks the customer to leave a review on your Google Business profile review link.
- If the customer chooses thumbs down, the survey's next step asks the customer to explain what occurred during the experience and how the experience can be improved.
Example 4: eCommerce Customer Review Funnel
- One day after an order has been delivered, an email is sent to the customer asking for a review.
- The email contains a link to the product review form, specifically for the product or products in the customer's order.
- After the review has been received, the customer receives a discount code for their next order.