Melting MannGravel Race & Gravel Grinder
The Melting Mann gravel race and gravel grinder is a race held in late March near Vandalia, Michigan. For the 9th annual race, participants are welcomed to see a new look for the event website. The new site focuses on the story and accomplishments of the annual event and how it has grown through the years.
With many other gravel bike races in the state of Michigan, riders have to pick and choose which races to attend. The team at Melting Mann wanted a website that made their event standout. Mediaryte delivered a website to improve the event promotion and draw attention to the best this race has to offer.
With an annual event, content changes during specific predetermined periods. Mediaryte has made it simple to manage these changes by automating the publishing and removal of content at specific dates and times.
An event website really has one major task - get participants motivated to register. This website focuses on the call-to-action for registering for the upcoming event. Other CTAs are still present, but play lesser role to the primary.
Over time, events accumulate content from participants, such as photos, videos, and past results. This media can be made readily available to anyone who visits to see the past successes of racers and to be motivated to complete.