Attracting new customers can be a tough job for small businesses. It takes creativity, effort, and dedication to stand out from the competition. But don't worry, because using your Google Business Profile is one of the best ways to get noticed by potential customers.
By optimizing your profile, posting relevant content regularly, and using customer reviews for credibility, you can build trust and attract more people to your business. Plus, engaging with customers through messages and responses, and leveraging Google Ads for maximum reach, will help you reach even more potential customers.
In this article, we'll share five essential tips to attract new customers with your Google Business Profile. Let's dive in!
Making your Google Business Profile stand out
Making your Google Business Profile stand out is essential for attracting new customers and staying ahead of the competition. To make sure that you’re making the most of your profile, it is important to make sure that all business information is up-to-date and accurate. This includes contact details, opening hours, location, services offered, and other relevant information. Having this information correct will help potential customers find you easier when searching online.
Accurate small business information is key
It’s also important to share images, videos, and other content to reflect your brand's identity. This will make your profile more recognizable and identifiable for potential customers. Including relevant keywords in the description field of the Google Business Profile will help people find it when searching online.
Finally, you should update your profile regularly with new content, offers, and even events, so that potential customers have a reason to keep coming back. If possible, try to respond quickly to customer inquiries and reviews, as this shows that you are attentive and care about their satisfaction. Making sure that all these elements and actions are present in your profile will help it stand out and attracts new customers.
Post regularly with relevant content and topics
To impress potential customers with your Google Business Profile, it is important to make regular posts with relevant content and topics. The posts you create should be focus on the interests of your customers to demonstrate your expertise in your industry and establish trust. In addition, posts should be made on a regular basis so that customers have something new to engage with each time they visit the profile.
Make posts that grab attention
Using graphics can also be very beneficial when creating content for your Google Business Profile. Graphics can help capture a customer's attention and provide additional context that can be difficult to convey. Graphics can get the message across quickly. Including images, videos, or infographics can also break up text-heavy posts and make them easier for readers to consume.
When crafting your posts for your Google Business Profile, it is also wise to link out to reputable sources, when possible. Doing this will lend credibility and authority to the business's profile, while giving potential customers more resources related to the topic being discussed. This will ultimately reflect positively on your profile, as well as show readers that your small business takes accuracy of the information seriously.
Harnessing Google reviews for credibility and trust
The power of Google reviews when it comes to attracting new customers cannot be overstated. As more and more shoppers turn to online reviews for assistance with their buying decisions, your small business must have a well-managed Google Business Profile with an ever growing amount of well-written reviews. Here are a few tips to always keep in mind:
Encourage customer feedback
Your small business should actively seek out customer reviews - both positive and negative - in order to increase trust and credibility among potential customers. When customers leave a review, thanking them for the feedback is essential, as this encourages others to do the same!Be responsive
It's important that your small business responds to all reviews as quickly as possible. This shows that you are attentive and make customer satisfaction a priority. Responding also demonstrates that any grievances raised will be considered and addressed promptly.Resolve issues
Negative feedback from unhappy customers should be handled professionally and not be ignored. Instead, see it as an opportunity for your small business to take responsibility, solve problems, and make amends with unhappy customers. Doing so will create a better impression among potential customers who will most likely come across the review while researching your small business online.Utilizing Google Ads for maximum reach
Advertising through your Google Business Profile is a great way for your small business to reach potential customers locally. By setting a weekly or monthly budget for ad spend on your Google Ads campaign, your business can have a cost-effective method for reaching new searchers and potential customers in your area.
Keep ads simple and effective
Creating simple advertisements with relevant content, images, and keywords that target specific needs or issues your small business can solve can greatly increase the traffic your Google Business Profile and website receive.
Once your ads are running, it’s important to track their performance and adjust accordingly. Using the reporting tools within your Google Ads account and your Google Business Profile, you can gain helpful insights into the effectiveness of your ad campaigns, so that you can further optimize the ads, keywords, and call-to-actions for improved performance and ROI.
Helpful Resources For Google Business Profile
6 Simple Ways You Can Generate Great Customer Reviews
Your small business can generate great customer reviews just by applying these 6 simple concepts within your daily tasks.Emotional Intelligence Advantage: Crafting Review Responses That Wow Customers
Unleash the power of emotional intelligence to transform customer reviews into opportunities for growth, satisfaction, and business success.5 Essential Tips To Attract Customers With Your Google Business Profile
Your Google Business Profile is one of the best ways to be seen by new customers. Optimize your profile, post relevant content, gain customer reviews, and more.How To Create A Great Customer Satisfaction Survey With 5 Examples
A customer satisfaction survey is a powerful tool to gain feedback and more about your small business products and services.How To Delete Negative Google Reviews And Get Better Ones
Don't stress! Here is how you can delete negative Google reviews and the steps to take to get better customer reviews in the process.About The Author
Chris Risse
Chris is the owner of Mediaryte, a digital commerce company working with local small businesses. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also is a competitive fat bike racer and has a fantastic sixth sense for detecting well hidden candy and treats.
Customer Review Resources
We've prepared additional resources to help you maximize your customer reviews.
6 Simple Ways You Can Generate Great Customer Reviews
Emotional Intelligence Advantage: Crafting Review Responses That Wow Customers
5 Essential Tips To Attract Customers With Your Google Business Profile
How To Create A Great Customer Satisfaction Survey With 5 Examples
How To Delete Negative Google Reviews And Get Better Ones
How To Get Customer Testimonials – Guide & Examples
Powerful Tips & Examples For Asking Customers For Reviews
How To Get Customers To Leave A Review
50 Easy Responding To Customer Feedback Examples For You To Use
