Attracting new customers can be a tough job for small businesses. It takes creativity, effort, and dedication to stand out from the competition. But don't worry, because using your Google Business Profile is one of the best ways to get noticed by potential customers.
By optimizing your profile, posting relevant content regularly, and using customer reviews for credibility, you can build trust and attract more people to your business. Plus, engaging with customers through messages and responses, and leveraging Google Ads for maximum reach, will help you reach even more potential customers.
In this article, we'll share five essential tips to attract new customers with your Google Business Profile. Let's dive in!
Making your Google Business Profile stand out
Making your Google Business Profile stand out is essential for attracting new customers and staying ahead of the competition. To make sure that you’re making the most of your profile, it is important to make sure that all business information is up-to-date and accurate. This includes contact details, opening hours, location, services offered, and other relevant information. Having this information correct will help potential customers find you easier when searching online.
Accurate small business information is key
It’s also important to share images, videos, and other content to reflect your brand's identity. This will make your profile more recognizable and identifiable for potential customers. Including relevant keywords in the description field of the Google Business Profile will help people find it when searching online.
Finally, you should update your profile regularly with new content, offers, and even events, so that potential customers have a reason to keep coming back. If possible, try to respond quickly to customer inquiries and reviews, as this shows that you are attentive and care about their satisfaction. Making sure that all these elements and actions are present in your profile will help it stand out and attracts new customers.
Post regularly with relevant content and topics
To impress potential customers with your Google Business Profile, it is important to make regular posts with relevant content and topics. The posts you create should be focus on the interests of your customers to demonstrate your expertise in your industry and establish trust. In addition, posts should be made on a regular basis so that customers have something new to engage with each time they visit the profile.
Make posts that grab attention
Using graphics can also be very beneficial when creating content for your Google Business Profile. Graphics can help capture a customer's attention and provide additional context that can be difficult to convey. Graphics can get the message across quickly. Including images, videos, or infographics can also break up text-heavy posts and make them easier for readers to consume.
When crafting your posts for your Google Business Profile, it is also wise to link out to reputable sources, when possible. Doing this will lend credibility and authority to the business's profile, while giving potential customers more resources related to the topic being discussed. This will ultimately reflect positively on your profile, as well as show readers that your small business takes accuracy of the information seriously.
Harnessing Google reviews for credibility and trust
The power of Google reviews when it comes to attracting new customers cannot be overstated. As more and more shoppers turn to online reviews for assistance with their buying decisions, your small business must have a well-managed Google Business Profile with an ever growing amount of well-written reviews. Here are a few tips to always keep in mind:
Encourage customer feedbackYour small business should actively seek out customer reviews - both positive and negative - in order to increase trust and credibility among potential customers. When customers leave a review, thanking them for the feedback is essential, as this encourages others to do the same!
Be responsiveIt's important that your small business responds to all reviews as quickly as possible. This shows that you are attentive and make customer satisfaction a priority. Responding also demonstrates that any grievances raised will be considered and addressed promptly.
Resolve issuesNegative feedback from unhappy customers should be handled professionally and not be ignored. Instead, see it as an opportunity for your small business to take responsibility, solve problems, and make amends with unhappy customers. Doing so will create a better impression among potential customers who will most likely come across the review while researching your small business online.
Engaging customers through messages and responses
Communicating with your customers through messages and responses is an essential part of maximizing your Google Business Profile potential. Your small business needs to demonstrate that you are active in the profile and are able to respond to messages. In my experiences, Google likes to reward active profiles with more visibility.
Messaging can be rewarding
Beyond being quick to respond to messages on your Google Business Profile, make sure to be kind, warm, and inviting in your answers and responses. Put yourself in the shoes of the individual you are messaging and understand that they are seeking information or a solution to a problem and need help. Offering useful advice when necessary, but also use the opportunity to connect the potential customer to a product or service that is relevant to the discussion. While on the surface, you may feel like this is an opportunity to sell, it should really be approached as an opportunity to make a relationship.
The questions and answers that come by way of your messaging can then become new content to be shared in posts and other parts of your Google Business Profile.
Utilizing Google Ads for maximum reach
Advertising through your Google Business Profile is a great way for your small business to reach potential customers locally. By setting a weekly or monthly budget for ad spend on your Google Ads campaign, your business can have a cost-effective method for reaching new searchers and potential customers in your area.
Keep ads simple and effective
Creating simple advertisements with relevant content, images, and keywords that target specific needs or issues your small business can solve can greatly increase the traffic your Google Business Profile and website receive.
Once your ads are running, it’s important to track their performance and adjust accordingly. Using the reporting tools within your Google Ads account and your Google Business Profile, you can gain helpful insights into the effectiveness of your ad campaigns, so that you can further optimize the ads, keywords, and call-to-actions for improved performance and ROI.
Helpful Resources For Google Business Profile
5 Essential Tips To Attract Customers With Your Google Business ProfileYour Google Business Profile is one of the best ways to be seen by new customers. Optimize your profile, post relevant content, gain customer reviews, and more.
How To Create A Great Customer Satisfaction Survey With 5 ExamplesA customer satisfaction survey is a powerful tool to gain feedback and more about your small business products and services.
How To Delete Negative Google Reviews And Get Better OnesDon't stress! Here is how you can delete negative Google reviews and the steps to take to get better customer reviews in the process.
The Best Ways For Getting Client Testimonials & Client Testimonial ExamplesIn this article, I break down simple strategies for getting client testimonials, including examples of client testimonials and how to guide your clients.
How To Ask Customers For Feedback And ReviewsAsk customers for feedback and reviews to gain insight into your customer experience, quality of service, and the overall integrity of your business.
involve.me - Customer Feedback Templatesinvolve.me provides a great, simple landing page for creating a customer review funnel. These templates are a great place to get you started.
Opinion Stage - Customer Feedback TemplatesIf you are using Opinion Stage for manage your customer review funnel, here are some great templates to get you started.
ConvertKit - Create A Customer Review Landing PageIf you are looking for a simple way to create and manage a landing page for gathering customer reviews, feedback, testimonials and more, ConvertKit is the perfect tool for the job.
About The Author
Chris is the owner of Mediaryte, a digital commerce company working with local small businesses. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also is a competitive fat bike racer and has a fantastic sixth sense for detecting well hidden candy and treats.