The Importance Of Lead Tracking For Small Business

The Importance Of Lead Tracking For Small Business

November 29, 2023
Chris Risse
Estimated Reading Time : 8 minutes
Having a basic understanding of sales and building a relationship with customers or clients is not difficult to do when your business is just getting started and is starting to grow. But, as that growth continues, time becomes scarce, the team begins to expand, and communication becomes difficult, new customers and prospects can become troublesome or a burden.
To avoid the collapse or stall of your small business growth, learning the importance of lead tracking for small business and applying it to your own business can keep the business flowing without losing your mind.

Advantages Of Lead Tracking For Small Business

The advantages of lead tracking for small business mainly comes down to having a process from start to finish for your sales team, even if that is a team of 1 or 100. Tracking sales leads improves efficiency, enhances decision-making, and increases the chances of converting leads into paying customers. It also allows for consistency in how you sell, who you sell to, and what you sell in your small business.

Manage & Process Sales

Tracking sales leads allows businesses to manage their opportunities effectively. They can prioritize leads based on their potential value, assign them to sales representatives, and track the progress of each lead throughout the sales process. This ensures that no potential opportunity falls through the cracks.

Evaluate Marketing Efforts

By tracking sales leads, businesses can assess the effectiveness of their marketing strategies and campaigns. They can identify which channels or tactics are generating the most leads and focus their resources accordingly.

Optimize Sales Processes

By monitoring sales leads, businesses can analyze the entire sales process from lead generation to conversion. They can identify any bottlenecks or areas of improvement and make necessary adjustments to streamline and optimize the process.

Forecast Sales, Compare, & Plan

Tracking sales leads provides businesses with data that can help in sales forecasting. By understanding the number and quality of leads generated, businesses can predict future sales revenue and take proactive measures to meet their targets. In addition, a small business can plan for slower periods and manage team resources by know when work is at a peak or at a low point.

Manage Customer Relationships

Tracking sales leads enables businesses to maintain an organized and systematic approach in managing customer relationships. They can capture and store relevant information about each lead, track their interactions, and personalize their communication based on the specific needs and preferences of each lead.
Once you understand the advantages of small business sales lead tracking, you can begin utilizing software and tools to accomplish much of what I described above. In addition, you can take advantage of further communications with your leads, after they become customers or client, such as asking for customer reviews or getting insightful feedback from a customer satisfaction survey.

Lead Tracking In A CRM

A CRM is the ideal tool for lead tracking for small business. CRM stands for Customer Relationship Management, and it is designed to help businesses manage their interactions and relationships with customers and prospects. CRM applications typically include features for storing customer data, managing sales pipelines, and tracking communication history.

How can I track sales leads with a CRM?

Within a CRM, you can track sales leads by creating records or entities specifically for leads. These lead records can contain information such as contact details, lead source, lead status, and any relevant notes or interactions with the lead. By updating and maintaining these lead records, you can track the progress and status of each lead through the sales process.
I cover much this in great detail within my small business CRM guide, but I will give you the jist of how you can track sales leads for small business below:

Capture lead data

Whenever you receive a new lead, enter contact information into your CRM application. This includes their contact details, lead source, and any other relevant information. You can do this manually or use web forms or integrations to automatically capture lead data directly into your CRM.

Track lead activities

Record all relevant interactions and activities with each lead in your CRM. This could include emails, calls, meetings, or any other touchpoints. This information helps you understand the status and progress of each lead and provides valuable insights for future follow-ups.

Update lead status and track progress

Regularly update the status of your leads in your CRM to reflect their progress in the sales process. This may include stages like "Contacted," "Qualified," "Proposal Sent," "Negotiation," and "Closed-Won" or "Closed-Lost." Use these stages to track and monitor the movement of leads through your sales pipeline.
I discuss the sales pipeline, how to create one, manage it, and more leads to closed sales in your CRM app of choice in my small business CRM guide, which I recommend taking a look at if you still have questions about lead tracking and CRM workflow.

About The Author

Chris Risse
Chris Risse
Chris is the owner of Mediaryte, a digital commerce company working with local small businesses. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also is a competitive fat bike racer and has a fantastic sixth sense for detecting well hidden candy and treats.