Local businesses are seeing increased costs of advertising and marketing with a decreasing conversion. There are many factors that cause this downward slope for local businesses including fear of technology, misconceptions of performance, over estimating the audience, and shear lack of planning. Local business marketing campaign tracking can focus marketing efforts to aid the small business owner in making better …

Local business content marketing can be defined as the process of identifying what your local audience needs to know, informing them, and converting on their reaction. But to put it plainly, content is created to be consumed. The content with the consumer in mind is more easily fed. Consumers love to feed. 1. For content to be consumed, it needs …

Being a local small business has some benefits. Often the local small business is restricted in its location and size to compete with global competitors for top spots on product based search results. However, search engines have quickly adjusted for local search, which means your business is now competing with your local competitors for the top spots for search engine …

When I sit down with small business owners, the number one thing that they find surprising is how much is involved with doing business online. The expectation is that a website is simply ‘enough’ to get business moving from the internet to the retail store. While this would be a great notion, it is not the case. Soon after relating …