View Post

The Easy Way Websites And Email Newsletters Can Work Together

In Small Business by Chris RisseLeave a Comment

From time to time, I am given questions to answer in regards to websites and email newsletters. In this article, I will give my answer in depth, looking at small business marketing, communication, and basic automation. An excellent question. For most small businesses, in the midst of the rapid changes in digital marketing, it isn’t clear on where your communication …

View Post

Understanding The 4 Types Of Small Business Referrals

In Small Business by Chris RisseLeave a Comment

Like any business person, you want new business opportunities to fall into your lap, by everyone and their mother sending you small business referrals. However, like any seasoned professional, you understand that isn’t the case. Small business referrals take time, through building business relationships and giving value. In this article, I want to prepare you for success in receiving small …

View Post

Order of Business Networking Operations – Etiquette To Create Value

In Small Business by Chris RisseLeave a Comment

Business networking isn’t rocket science. It is a simple process that you can repeat as many times as you want to build new relationships. Below, I have prepared the order of business networking operations for you to get into the routine and improve your business networking performance. Keep in mind, you are not required to complete all steps, but the …

View Post

Your Small Business Reputation Is Visible Online

In Small Business by Chris RisseLeave a Comment

In order to understand the importance of your small business reputation online, we first need to understand a prospect’s intent. A prospect, the person who is in need of your services, but is currently unaware of your services, will turn to family, friends, and online social spaces for referrals. In addition, your prospect will also use Google to locate options …

View Post

The Power Of Asking For Customer Feedback Using The Customer Review System

In Small Business by Chris RisseLeave a Comment

The customer review system is designed as a communication response tool for your business interactions with customers. However, like any tool, the CRS is only as good as how and why you use it. Left alone, the CRS will not help your business gain feedback, reviews, or testimonials. You will need to bring the CRS into your business sales, marketing, …

View Post

The Pitfalls Of Abusing Online Customer Reviews

In Small Business by Chris RisseLeave a Comment

Getting customers to leave online reviews for your business, products, and services can seem like tricky business. On one hand, it is great to have a customer publicly celebrate how awesome their experience was. On the other hand, it can be downright painful to wake up to a negative review that shines your business in the worst possible light. Since …

View Post

Why Your Small Business Needs A Great Alignable Profile

In Small Business by Chris RisseLeave a Comment

About a year ago, I received an email notification from a new online business network. Since I receive countless invitations to many services daily, the notification went ignored. Only after receiving several more invites to the service from other businesses I trusted, did I take the time to look through Alignable and make an account. In only a matter of …

View Post

5 Common Ways Your Small Business Fails To Gain Great Customer Reviews

In Small Business by Chris RisseLeave a Comment

Gaining great customer reviews can seem like a simple concept because it is, but often businesses are quick to move on after a transaction and completely forget to ask for a review. Whether it is from distraction or simple oversight, ignoring customer reviews for your small business marketing can become painful in the long run, especially when your competition has …