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The Easy Way Websites And Email Newsletters Can Work Together

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From time to time, I am given questions to answer in regards to websites and email newsletters. In this article, I will give my answer in depth, looking at small business marketing, communication, and basic automation. An excellent question. For most small businesses, in the midst of the rapid changes in digital marketing, it isn’t clear on where your communication …

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Understanding The 4 Types Of Small Business Referrals

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Like any business person, you want new business opportunities to fall into your lap, by everyone and their mother sending you small business referrals. However, like any seasoned professional, you understand that isn’t the case. Small business referrals take time, through building business relationships and giving value. In this article, I want to prepare you for success in receiving small …

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Your Small Business Reputation Is Visible Online

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In order to understand the importance of your small business reputation online, we first need to understand a prospect’s intent. A prospect, the person who is in need of your services, but is currently unaware of your services, will turn to family, friends, and online social spaces for referrals. In addition, your prospect will also use Google to locate options …

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The Power Of Asking For Customer Feedback Using The Customer Review System

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The customer review system is designed as a communication response tool for your business interactions with customers. However, like any tool, the CRS is only as good as how and why you use it. Left alone, the CRS will not help your business gain feedback, reviews, or testimonials. You will need to bring the CRS into your business sales, marketing, …

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The Pitfalls Of Abusing Online Customer Reviews

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Getting customers to leave online reviews for your business, products, and services can seem like tricky business. On one hand, it is great to have a customer publicly celebrate how awesome their experience was. On the other hand, it can be downright painful to wake up to a negative review that shines your business in the worst possible light. Since …

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Why Your Small Business Needs A Great Alignable Profile

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About a year ago, I received an email notification from a new online business network. Since I receive countless invitations to many services daily, the notification went ignored. Only after receiving several more invites to the service from other businesses I trusted, did I take the time to look through Alignable and make an account. In only a matter of …

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5 Common Ways Your Small Business Fails To Gain Great Customer Reviews

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Gaining great customer reviews can seem like a simple concept because it is, but often businesses are quick to move on after a transaction and completely forget to ask for a review. Whether it is from distraction or simple oversight, ignoring customer reviews for your small business marketing can become painful in the long run, especially when your competition has …