From time to time, I am given questions to answer in regards to websites and email newsletters. In this article, I will give my answer in depth, looking at small business marketing, communication, and basic automation. An excellent question. For most small businesses, in the midst of the rapid changes in digital marketing, it isn’t clear on where your communication …
Increase your Business Network value by using your Wallet
This fun activity, technique, and presentation requires $37, but it costs nothing. Your fellow networkers walk away with a great understanding of their roles and the value each of them brings to the group. You get to keep your $37 and benefit from an inspired networking group ready to take their collective networking to the next level.
Understanding The 4 Types Of Small Business Referrals
Like any business person, you want new business opportunities to fall into your lap, by everyone and their mother sending you small business referrals. However, like any seasoned professional, you understand that isn’t the case. Small business referrals take time, through building business relationships and giving value. In this article, I want to prepare you for success in receiving small …
Order of Business Networking Operations – Etiquette To Create Value
Business networking isn’t rocket science. It is a simple process that you can repeat as many times as you want to build new relationships. Below, I have prepared the order of business networking operations for you to get into the routine and improve your business networking performance. Keep in mind, you are not required to complete all steps, but the …
Your Small Business Reputation Is Visible Online
In order to understand the importance of your small business reputation online, we first need to understand a prospect’s intent. A prospect, the person who is in need of your services, but is currently unaware of your services, will turn to family, friends, and online social spaces for referrals. In addition, your prospect will also use Google to locate options …
The Power Of Asking For Customer Feedback Using The Customer Review System
The customer review system is designed as a communication response tool for your business interactions with customers. However, like any tool, the CRS is only as good as how and why you use it. Left alone, the CRS will not help your business gain feedback, reviews, or testimonials. You will need to bring the CRS into your business sales, marketing, …
The Pitfalls Of Abusing Online Customer Reviews
Getting customers to leave online reviews for your business, products, and services can seem like tricky business. On one hand, it is great to have a customer publicly celebrate how awesome their experience was. On the other hand, it can be downright painful to wake up to a negative review that shines your business in the worst possible light. Since …
Why Your Small Business Needs A Great Alignable Profile
About a year ago, I received an email notification from a new online business network. Since I receive countless invitations to many services daily, the notification went ignored. Only after receiving several more invites to the service from other businesses I trusted, did I take the time to look through Alignable and make an account. In only a matter of …
5 Steps to Choosing your Local Business Domain Name (Updated)
The first step in creating your website is choosing and purchasing your local business domain name. The selection of a domain name can be the most influential decision you make regarding the direction you want your website to take. Choosing the domain of your website may seem like a simple thing to do, but a little bit of thought put …
5 Common Ways Your Small Business Fails To Gain Great Customer Reviews
Gaining great customer reviews can seem like a simple concept because it is, but often businesses are quick to move on after a transaction and completely forget to ask for a review. Whether it is from distraction or simple oversight, ignoring customer reviews for your small business marketing can become painful in the long run, especially when your competition has …
- Page 1 of 2
- 1
- 2